selling point

American  

noun

1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

   A generous discount is the chief selling point of the book club.

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Etymology

Origin of selling point

First recorded in 1920–25

Example Sentences

Its streaming performance is often touted as one of its strongest selling points, very much in line with my experience.

From Salon

The key selling point of Reflection is that it is releasing “open-source” AI models, meaning they are free for users to download and modify.

From Barron's

A similar argument has been made by Elon Musk’s SpaceX, a major rival that has made space-based compute a big selling point as it gears up for a potentially record-breaking public debut.

From MarketWatch

Despite his praise, like most reviewers he was less impressed by the game's story, calling it the "weakest element", but said it was not expected to be a strong selling point.

From BBC

The format’s low production costs, and its popularity with young consumers, are key selling points for marketers.

From The Wall Street Journal